Soraya Roberts | Longreads | March 2019 | 7 minutes (2,006 words)
In 1995, the Emmy nominees for Best Drama were Chicago Hope, ER, Law & Order, NYPD Blue, and The X-Files. In 1996, the Emmy nominees for Best Drama were Chicago Hope, ER, Law & Order, NYPD Blue, and The X-Files. In 1997, the Emmy nominees for Best Drama were Chicago Hope, ER, Law & Order, NYPD Blue, and The X-Files. That is: Two cop shows set in New York, two medical shows set in Chicago, and some aliens, spread across four networks, represented the height and breadth of the art form for three years running.
I literally just copied that entire first paragraph from a Deadspin article written by Sean T. Collins. It appeared last week, when every site seemed to be writing about Netflix. His was the best piece. Somehow, within that flood of Netflix content, everyone found that article — it has almost 300,000 page views. I may as well have copied it for all the traffic my actual column — which was not about Netflix — got.
There was definitely a twang of why bother? while I was writing last week, just as there is every week. Why bother, and Jesus Christ, why am I not faster? The web once made something of a biblical promise to give all of us a voice, but in the ensuing flood — and the ensuing floods after that — only a few bobbed to the top. With increased diversity, this hasn't changed — there are more diverse voices, but the same ones float up each time. There remains a tension that critics, and the larger media, must balance, reflecting what's in the culture in all its repetitive glory while also nudging it toward the future. But we are repeatedly failing at this by repeatedly drowning ourselves in the first part. This is flooding (a term I just coined, so I would know): the practice of unleashing a mass torrent of the same stories by the same storytellers at the same time, making it almost impossible for anyone but the same select few to rise to the surface.
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